![]() ![]() The Promo Team run activations, promotions and contests that entertain fans before, during and after games. The Hype Squad consists of two groups: the Promo Team and Flag Crew runners. The mission is to lead the fans with their enthusiasm and create an energetic atmosphere at games and other events. The Detroit Lions Game Day Hype Squad are an elite group of brand ambassadors and entertainers that provide entertainment to fans on game day and inspiration to the community through hard work, dedication, and commitment to the Detroit Lions organization. ![]() We believe in our “we” culture and are committed to building a new tradition that Detroit and Michigan can be proud of. We believe in the power of a pride, and acknowledge winning together takes understanding, acceptance, and teamwork. Building off the rich and diverse history of the city, the Lions embrace transparency and value contribution from all areas of the organization. Under the leadership of Sheila Hamp, the great granddaughter of Henry Ford, the Lions have ushered in an era of rebirth focused on creating an inclusive and equitable experience for employees, partners and fans. Ford Field is also home to a dedicated and passionate multi-generational fan base reflective of the innovation, creativity and drive synonymous with Detroit. The Lions, much like the city and community they represent, are built on a blue-collar work ethic that values hustle and conviction.įord Field, the home of the Lions since 2002 in the heart of Detroit, is part of a vibrant sports and entertainment district featuring all four major professional sports franchises. ![]()
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